SEO & PPC Marketing & Strategies

When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO).

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

PPC is a model of charging for advertising on search engines and websites. Since the method became popularized by search engines, it caught on to define paid advertisement by PPC in search engines i.e. paid listing.

Our Online Marketing Services:

• Getting indexed
• Preventing crawling
• Increasing prominence
• Campaign Management
• Free PPC Search Marketing strategy consultation
• Setup of PPC accounts
• Daily monitoring and optimization of your PPC accounts
• Creative design & testing
• Social Media
• Brand Management