Businesses can monitor key metrics, such as CPA (cost per acquisition), CLV (customer lifetime value), conversion rates, CTR (click-through rate), AOV (average order value), and ROAS (return on ad spend), However, by analyzing this information, you can evaluate the effectiveness of the campaigns and find out where you need improvement to successfully run the campaigns.

Content writing and SEO work together to improve a website’s visibility and drive organic traffic. Through high-quality, relevant, and engaging content, a website can fulfill users' queries, boost its online presence, and establish its brand on the search engine result pages.

An e-commerce website can offer multiple payment gateways, provide guest check-out options, show clear pricing, send personalised emails to abandoned cart items, add live chat support, and clarify the return policy to streamline the checkout process and reduce cart abandonment.

To secure online transactions, an e-commerce website should implement SSL certificates for encrypting information, conduct daily security audits, activate secure payment methods, employ multi-factor verification, integrate with PCI standards, and use strong passwords to protect customers' information.

A customer relationship engagement (CRM) improves customer retention and satisfaction by resolving important customer issues, providing timely follow-ups, gathering customer feedback, enabling proactive involvement based on consumer behaviour, and allowing customized interaction overall, creating more effective customer experiences.

Best practices include identifying the business goals and choosing the right CRM tools to align with the business. Also ensured the quality of data through daily maintenance, connection with other business tools, and regular monitoring needed to successfully implement a CRM in a business.