Encryption of Data
SSL encrypts data exchanged between the user and the website, preventing hackers from intercepting sensitive information.
Identity Verification
SSL certificates verify the authenticity of the website, reassuring visitors that the site is legitimate and safe to interact with.
Boosts Conversion Rates
Customers are more likely to provide personal information on a site with SSL, increasing conversion rates.
Improved SERP
Google uses SSL as a ranking signal, meaning websites with SSL are more likely to rank higher in search results.